Home » Media Equities: Evaluation and Trading by Christopher Gasson
Media Equities: Evaluation and Trading Christopher Gasson

Media Equities: Evaluation and Trading

Christopher Gasson

Published January 28th 1995
ISBN : 9781855731943
Hardcover
224 pages
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 About the Book 

This book provides a valuable insight into one of the most influential global industries. It covers: publishing- broadcasting- newspapers and journals- advertising and public relations. Each section provides the reader with an analysis of potentialMoreThis book provides a valuable insight into one of the most influential global industries. It covers: publishing- broadcasting- newspapers and journals- advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.